You ask for a lot of money to broadcast games against teams that people won't go to or don't want to watch.
What are the local ratings? Honest question. UConn is not drawing fans to the arena, but to be in attendance carries more resource cost than watching on TV or listening to the radio, which are monetarily free (with a paid cable/Satellite, or Internet subscription.).
Could be that a lot of people want to watch, but the benefit of going does not meet, let alone exceed, the cost of going.
That's my theory with football. Going to the Stadium is virtually an all day event and at the end of the day, people want to feel satisfied. For at least 15,000 people who used to come to games, the cost of parking, tailgating, tickets to the game, time for all of the above, and related intangible costs (Hangover, nagging (again, as applicable,), etc.) is so not worth suffering through poor quality live entertainment as compared to the ability to flip on the radio while mowing the lawn and the ability to turn the station if need be.