Here's a cookie.
I called my cable company 6 times to warn them I was cutting the cord, and even offered to send them my spreadsheet to show how much cheaper it was going to be for me once they were gone. They didn't offer to match until I walked into the store to return my equipment. It was too late.
That doesn't really matter. If the cable companies are matching streaming pricing, then ESPN is not getting its $9/subscriber rate. What made the cable model a once in a lifetime deal for ESPN was their ability to charge people who weren't watching ESPN $9/month. Those carriage fees for ESPN (and to a lesser extent Fox, ACCN, SECN, BTN, etc.) were huge revenue producers. I believe it was like 25% of ESPN's total revenue. That is going away quickly. As those who don't watch ESPN can find ways to avoid paying them, ESPN's revenue, and broadcast, model is going to have to change, and the numbers are going to get a lot smaller, fast.