Penfield
a.k.a PencilForest
- Joined
- Aug 26, 2011
- Messages
- 9,262
- Reaction Score
- 9,787
Because Nike has been able to turn Kentucky into the glorified Harlem Globetrotters. You put your highest level talent all in one place, create a singular focus on them and Nike, and elevate the players' brand and popularity (which is what you are paying for as a shoe company when you sign a player). Plus, you have all of your elite assets focused in one place that is run by your hand picked Nike-Gigalo (Calipari) who is owned by Nike and will protect their interests with all of the players and make sure they don't get swooped up by rivals.
Makes sense. What doesn't makes sense is why all the other Nike schools just go along with it.