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BYU is normally very solid in football and has been ranked more often in the past decade than we have been in our history. They also have a large (I believe ~65k seat) football stadium that usually sells out.
We can brag about how we are more attractive in many other sports and on many non-athletic levels but the reality (which somehow still eludes most of us) is that football is far more important than everything else combined.
If we fix our football program we have a legitimate shot, until then, we will be where we are.
Key words: “in this day and age”.
They aren’t really a school that people want to be associated with.