UcMiami
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The simple example is that a PBS station in CT took a gamble on WCBB and started broadcasting all Uconn WCBB games ... it became a huge money earner for that non-commercial station and people around the country took notice. Within about 10 years, that station lost a bidding war with a commercial station for those broadcast rights, and other commercial stations started broadcasting a lot of WCBB games when almost no games were being broadcast back in 1995.I get your argument here, and if those were the only factors, I wouldn't hesitate at all. But I wonder if there haven't been historical factors that have suppressed interest in women's sports. I mean TV coverage has lagged behind existing interest, and not just in terms of what gets broadcast, but how and when. I can't say it enough how many games in the women's tournament had almost no replays available during games. Not enough cameras or crews. At times, it felt like community TV coverage of HS games.
We all know there is substantial interest in WCBB, because we're all crazy about it. And many of us (mainly speaking for myself) find the men's game a bore. I would turn off the Men's NCAA tournament games if I could switch to a Women's game. This doesn't mean the audience is larger. It only means that there's an audience that could be grown if there was greater and higher quality availability on TV. You may be right that the WNBA shares the vices of the NBA. I only watch NBA games to keep company with friends who like it. But it's true that I don't watch many WNBA games either.
So, yes, equity is hard to argue just looking at the current market. But invest in the Women's market and it would soon become a rival to the Men's. This is also a kind of inequity, but not one solved by a new CBA.
All of us fans of WCBB anywhere in the country and with any team owe a debt to CPTV for making that initial commitment and showing it was a commercially viable product. Now we just need to see if we can push it beyond the college game.
(Historical note: pro men's leagues struggled to grow while the men's college game was a bigger attraction. College Football and college basketball were huge while their pro relatives were still barnstorming and their pro athletes were working other jobs in the off seasons. MLB I think was the one pro league that predated serious college interest which is why their farm system was so important to them and remains the primary feeder to the big leagues.)

The Storm won that and then pretty much mailed it in for the rest of the season. Must've been better than winning a WNBA Championship.