Maybe I’m not understanding all of this correctly but how will this benefit any athletes aside from the 5* recruits and a few athletes that have already have a strong social media presence? Why as a company would I pay a college athlete with little to no name recognition to promote my business, service or product line? Outside of a business using an athlete to promote and advertise how will these athletes be paid? By boosters? Boosters only mess with the top athletes, therefore, as I mentioned above only a few will benefit. Am I missing other opportunities how these players will be paid?
How many NCAA athletes are there? How many can actually capitalize on their “name, image and likeness”? For every Michael Jordan out there, how many Scott Burrell’s do we have? All this will do is allow some athletes to be paid a grip, a few others will make some money, and the rest will be left with nothing. I think it could lead to rifts in college sports with certain players on team sports reaping benefits while others who put in just as much work getting little to nothing at all.
I believe the intentions are good but I don’t think the concept it fully developed, and I don’t think this is something you can haphazardly roll out.