I like bragging rights more than anything. In fact, nothing gives me greater joy than meeting a Syracuse fan and saying 4>1, even if they have no idea what I'm talking about. I know I have nothing personally to do with it, but it's still great.
I take great pleasure in, to borrow a phrase, crushing our enemies, seeing them driven before us, and hearing the lamentations of their women.
I mean, a loss in the Final to me is often a busted season. I'll use it as chips in the bragging rights pot, but it's not much more than that. The season itself is ultimately a disappointment. For example, worse season in Patriots history was 2007. Even more than going 0-16.
Like it or not, programs are ultimately evaluated on their championships. UCLA didn't do dick for how many years? But they are still considered top shelf because of all those Championships in the 70s.
Coffee is for closers.