The majority of the teams in the ACC will be left out of big time college athletics if they don't become the 3rd super conference. These teams will push to add more teams or extend their gor beyond 2037. But we know there is no chance that schools like Virginia and North Carolina will extend the gor because the BIG 10 and SEC will be fighting over these schools in the near future. Neither of us know exactly how colleges are valued, but there are definitely midwest and west coast schools that add value to the ACC. The ACC has a lot of overlapping markets (4 in north carolina, 2 in virigina), so there are 4 ACC teams adding almost no incremental value to TV revenue. Prior to very recently the ACC considered things like academics and geography and that is why they wouldn't add certain teams (not money). Right now they are fighting for survival as a conference and the majority of teams are fighting to stay at the top of the sport. Remember that the top football teams in the ACC are redundant to the SEC and you have pointed out that the ACC and other conferences will not add schools that don't increase the payout. So according to your own statement schools like Florida State, Miami, Clemson, and Lousiville do not bring more cable boxes and therefore do not add much marginal value to the SEC. If they are added, then the payout to each SEC school FOR SURE goes down by a lot. Plus their in state rivals from the SEC will fight to keep them out. So these schools need to pray that they are added to the BIG 10 or else they could be on the outside looking in if other ACC schools that expand the BIG 10 and SEC footprint leave to get more money from those conferences and then those conferences break from the NCAA to form a new super league and football playoff system.