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There are a lot of factors, but only a small number that actually matter. Probably the most important is the number of households that will be forced to add the BIG 10 network to their cable package as a result of a team being added. This will be less important moving forward as cable fades and be replaced with the number of people who actually voluntarily choose to pay for it. So large populated states add more value than less populous states under the "cable box" calculation. It also matters how many primetime games the school can generate with football making by far the most TV money. This number is not an exact science, so we are relying on people to estimate our value. "What have you done lately" will influence these numbers a lot, but brands built over decades are obviously very good as well. There are other factors, but these two are going to massively influence things.Oh ok, so it’s not $100 million? Only $50 million? $25 million? $10 million? Anybody know? Lol
If Oregon is worth $60 mil (as reported) based on athletic performance and number of households in the state, then UConn is probably worth $40-50 mil. However, if UConn gives up some home games to play neutral site games in New York and Boston, then that adds some additional value in exposure to these areas and excitement for alumni to travel there etc. Small things like this could boost our case for some conferences.