NEVER ... use USNWR as a baseline on academic ranking.
OK. I grew up on campuses: son of a professor who became a college president. However, the media (and I could compile list of quite a few) pull out that USNWR. And it is easily debunked and consistently pissed on by the academic community. We know the holes.
In a Malcolm Gladwell podcast, he highlights a story of a University President in NJ who sends his homemade hot sauce to as many college presidents as he can think of ... because peer review is a large part of the ranking of USNWR. He states that exactly 2 other presidents have been on his campus; let alone have interaction to know his school - particularly if the 50 states is the subset. According to Reed College in Oregon statistics study, the algorithm gives great weight to this peer review.
Recently, a national sports columnist made the case that Memphis ... was just as good as Cincinnati, BYU, Houston, Utah, UCF. Academically. It is round 100+ number in the USNWR. Depending on your department ... you're not looking at U of Memphis as near the top of that grouping