this is why I hate twitter.
Its the new accepted form of communication over the internet that only encourages trolling. With Twitter's system, its really only all about how many retweets and likes you get, as long as you get people talking his plan works, and he is good enough at trolling that people have taken notice.
It's pretty clear all along he has been using the Kardashian model for success. Be polarizing, be outspoken, and make sure everyone either hates you or loves you, no in between because tweeners dont share the story.