It's all about building a brand through name recognition, doesn't really matter how you do it as is showcased here thanks to the social networks.
Just the very fact that people who don't follow the respective leagues closely have heard the name "Ball" and the antics that surround it brings eyes to the family and gets people clicking the "subscribe" button both figuratively and literally. Nowadays its pretty easy to convert social media eyes and clicks to real world dollars because everything is easily tracked and quantified as followers and subscribers, it all turns into advertising and marketing. Same way how an attractive female can bring in 6 figures just by posting nice photos on her instagram until she has enough followers to do some product placement or host events or whatever they do. What Lavar is doing is getting people talking and setting the stage for his future business plans, stuff like we see here makes something ridiculous like a "Ball Brothers" reality TV show following the family seem waaaaay more realistic say in 5-10 years, than say had he kept quiet like all other athlete dads and not created random drama to create entertainment beforehand. BTW i'm totally calling the TV show thing down the line right now, Keeping up with the Balls, no pun intended.
