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By “not great” I was agreeing with you, to some extent.
There surely are KC residents who are interested in both MO and KS teams.
While not a direct comparison, I’m sure a UConn game would take a ratings hit if it were up against a Yankees-Red Sox game.
Well, two of three major schools in the area were playing eachother. So that is roughly 2/3rds of the market focused on one game.
There really isn’t much crossover between Mizzou and KU. Maybe unless they are hate watching.