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This article gets to the heart of why I think this whole thing is a joke. It felt manufactured back before the Super Bowl, and it especially so with the suspension of Brady. There's no way he gets 4 games after the appeal.
Feels like a way to grab headlines in the off season.
I tend to think this is just Goodell in hot water for botching another investigation. This was a sting that went awry because the brainiacs in the NFLs security team picked up a ball that measured 11.75 (the intercepted ball) and thought it had been deflated. They had no idea about the science. So the whole sting operation turned into a debacle and made major news around the world.
That's the reason Goodell had to come down hard. His job depended on it. This is usually the reason people do things. The guy makes $40m a year.