Uneven revenue sharing is essentially the start of the unraveling of the conferences as we know them. Eventually the top 2-3 teams in the big conferences are going to realize they don't need the bottom 3/4 of the teams in the league. We're starting to hit a ceiling in terms of how much these media deals are worth, and one of the last routes left for the Ohio States and Alabamas of the world to greatly increase their revenue is by taking a bigger cut of the pie. The step after that will be schools wanting to just negotiate their own monster deals keeping all of the money for themselves. The media won't negotiate with dozens of schools individually, so they'll bundle the top 30 or so biggest brands into an informal breakaway league where they play each other and have their own tournaments and rake in max money.