Chin Diesel
The timing could not possibly be worse
- Joined
- Aug 24, 2011
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espn is in the entertainment business, not the news business. I am pretty sure all stories are spun to espn's liking. Or the authors get canned.
Writers get canned when no one reads their material.
That's the corporate element to news media as a business.
In the "old days" it was tougher to decide how much each section of a paper was read and how much each inch of print was read. And how much each of that was worth for revenue compared to cost to print.
You could go by phone calls and letters to the editor, or mess around with advertisements to see if moving ads to different locations drew more business for advertisers.
Internet blew up that model. In a few seconds any bean counter can not only tell how many people read each article but how much time they spend reading it. They can also check how many times readers click on ads embedded in those articles.