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Ehh...people outside of SC will watch Clemson when Clemson is good. When they're not they won't. Nebraska is arguably a bigger historical brand than Clemson and nobody outside of the corn fields is watching them right now.
This is why FOX/B1G cared about USC and UCLA. They bring ad buys in the second biggest market in the country.
This is also why Miami (city of Miami) and Ga Tech (Atlanta) may be more interesting to FOX/B1G (and therefore more likely to be protected by ESPN in the SEC) than Clemson and FSU. Though, frankly I'd guess none of these schools are that high on the list.
If FOX/B1G has a regret in expansion, it's Nebraska, not Rutgers. Rutgers did what it was supposed to do with NYC. Nebraska has been useless.
Market, and share thereof absolutely matters.
Ok, who choose to watches SC? In anything? This is becoming NFL. Brand will matter and Fox or ESPN will feed the Clemson Brand. Like they do Duke, KY and NC in basketball. Brand will become Market share. Like the Steelers and Cowboys. Don't have to get NFL package for those teams. They play national games.
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