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I thought about why the SEC would add FSU and from one perspective it seems redundant.You need to look closer at the math. FSU in the SEC would produce much higher ratings than they do playing most ACC opponents and be more valuable to ESPN. Here is an example from last year:
FSU/LSU: 9.17 million viewers
FSU/Florida: 5.07 million viewers
Syracuse/FSU: 2.09 million viewers
FSU/Wake Forest: 2.09 million viewers
Granted, there is a fixed revenue stream from monthly fees for ESPN, but there are also advertising rights which would be worth more than 2x in the SEC over the ACC. And, as sports move to streaming, brands will be more important and FSU is a top brand. I would think that FSU's overall media rights are probably worth almost 2x in the SEC over the ACC due to more compelling opponents.
And, for those of you who think the SEC would ever allow FSU to go to the Big 10, you are wrong. FSU+Florida would mean the SEC dominates Florida like they dominate Texas with Texas+Texas A&M.
However the alternative of the B1G planting a flag in. Florida is reason enough to add them.
If a smaller states like Mississippi, Alabama, Tennessee could have multiple teams a state as large as Florida can and why not have two in South Carolina also
There is something to be said for completely owning a Market
Market penetration depth in a lucrative market is as important as width which seems to be the B1G strategy .
Continuing on that theme adding Miami , Georgia Tech, plus a third Texas team seem logical.
That only leaves only Oklahoma , Arkansas , Missouri , Kentucky , and Louisiana for future additions .