CL82
NCAA Woman's Basketball National Champions
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I have seen this article. I like this chart which illustrates the point I was making:Here’s your Big East tv data to flip through by network- I’ll use 2022 FS1 as an example: 2022 Big East TV Ratings
BE: 32 games averaging 286k viewers
Here’s your comp to the Big Ten by network: What are Big East TV Rights worth?
View attachment 93320
Going back to our TV numbers, the B10 drew in 79.9 million viewers for 100 non-Big Ten Channel games last season, averaging 807K per game. If you just take conference games to nullify external opponent impacts and focus on just the FS1 numbers that average was 526K (and 1.2M on big FOX).
Adding the Big East conference ratings back in, the rated games drew in about 49% of Big Ten averages on FS1, and about 59% on big FOX. A reasonable inference here would be that Big East rights are about half as valuable as Big Ten basketball rights.
I don't love the comparison to MLS but, interestingly enough, it works out almost identically to the equalized comparison of the Big Ten basketball rights.
The author concludes that the big east rights are worth roughly double what they are now, which would be equivalent to $8M - 9M per school. That number gets thrown around a lot, but I think this article may have been the genesis of it.
It is in someways ironic that $8M - 9M per school is both an excellent result for the Big East and yet is completely insufficient.