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I have seen this article. I like this chart which illustrates the point I was making:
View attachment 93321
I don't love the comparison to MLS but, interestingly enough, it works out almost identically to the equalized comparison of the Big Ten basketball rights.
The author concludes that the big east rights are worth roughly double what they are now, which would be equivalent to $8M - 9M per school. That number gets thrown around a lot, but I think this article may have been the genesis of it.
It is in someways ironic that $8M - 9M per school is both an excellent result for the Big East and yet is completely insufficient.
What the author of that blog fails to account for in comparing MLS to the Big East is that the MLS Media Deal then included the USMNT and USWNT matches. This actually inflated or hid MLS's true value because those actually have mainstream appeal.
It's not a good comparison.