Right now the perception is P5 > G5. Like it or not, regardless of athletic budget or the success of our sports teams, we are "G5" and therefore perceived as inferior. The four corners school made more geographic sense, if not strategic sense. They were a familiar choice by people who don't understand our program, our fan base, our history and our potential. I understand the decision, even if I don't agree with it.
I'm not sure that they "hurt their brand" so much as missed on an opportunity to maximize it.
I think we’re close to the same page.
If B1G and SEC keep going the way they are, the gap between P2 and rest will grow until they break away or a separate division is created. And the cream of the crop of this division will further try to separate themselves from the lower schools. Increasingly fan bases will be disgruntled by not winning - Nebraska, Missouri, Rutgers, Maryland. People always mention money, but throwing more money at others who have more money than you becomes futile and won’t produce wins.
Plus, there will be a huge number of sports fans of non P2 schools that will crave content. Creating a level below P2 (G5-8). That level below may give up on the whole conference GOR notion and develop their own revenue streams tied into new a technology. And with scheduling partnerships with schools of similar cultures. Just like the old conferences.
So would the likes of UNC and Virginia move their sports to a P2 only to lose their fan base. Not to mention in spite of revenue, how many do not make a profit? Also, what’s more important to the fan base? Winning or AD profitability?