Rutgers got the Big Ten invite solely because it allowed the Big Ten to charge a tier 1 premium for households within the NYCDMA. No one in the big 10 was interested in RU for its research prowess, or for “looking like a big 10 school“, which, having been on campus often, I can tell you it does not. As you allude to, the fact that New Jersey has the population density of New Delhi also enhanced its application. The Rutgers invite was a money grab pure and simple. Not that there’s anything wrong with that, but let’s not pretend it was something else.