I think you are selling Rutgers short. They had been talked about for quite some time and were even mention back in 2010 as a possibility. Mind you, this is some speculative stuff and it's over 4 years old now, but Frank the Tank had a commenter that had some "industry information" created a valuation chart for the potential 12th (and 13th, 14th, 15th, and 16th) team. He does give a brief overview of the metrics, but doesn't go into the math.
On top, by a huge margin was Texas. Second? Rutgers w/NYC market. Third was Nebraska followed closely by Maryland. ND was actually fifth. Teams such as UVA and UNC aren't included so we don't know where they would fall into the equation.
Here's the
link to the post.
Again, take all of this with a grain of salt as it's speculative. I do believe that it's somewhat accurate as three of the top four teams are now in The Big10.
That being said, am I excited about Rutgers? Not really. I would much rather have a larger name come into the Big10 if we had to have someone. I will accept them with open arms, though, as they are now our brothers (at least on July 1st, they will be).