Hartford is a long way from NYC. Do you realize that Rutgers is closer to Manhattan than Rentschler is to Storrs? And you don't even need your car to go to a game!
For last year's game at Rutgers, thousands of Arkansas fans stayed in NYC, took a train directly from Penn Station and arrived on campus in New Brunswick within the hour. They enjoyed the tailgating, then the game, and returned to their hotel in Times Square for dinner.
Not only is Rutgers a sleeping giant, but the proximity to NYC makes the gameday experience incredibly unique for the visiting team. I was on the train with them back to the city. These are people who had traveled to see their team all over the country, and it was like they were in Disney World in spite of the fact that their team lost the game. Some were seeing a Broadway show; others had plans to go to the Statue of Liberty. Heck, one guy asked me how to take the train from New Brunwick to Philadelphia because he was a history buff and knew he was only 60 miles away.
New Brunswick is firmly within the NYC metro area. Our radio, tv, and newspapers all come from NY. The station that covers our games is a NYC station. It lies 10 miles west of the city limits and 36 miles from Midtown. There is direct train service several times an hour from New Brunwick station to Penn Station. You can see the new WTC tower from the higher floors of New Brunswick's office buildings (I'm told you can see it from the upper deck of the stadium as well, though I haven't verified this myself). Can we put this argument to rest?
There are 22 million people in the NYC metro area. This number includes about 7.5 million people in Northern NJ (the state has 9 million). It includes many people from Connecticut (Fairfield), but NO ONE from Hartford or Storrs.