CL82
NCAA Men’s Basketball National Champions - Again!
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Exchanging revenue for visibility was Aresco's plan in the American. It didn't work out great.I very much agree with your last sentence, it seems as though despite the on-court successes of UConn (and previously Villanova), the league has failed to gain any major traction in viewership growth outside of specific UConn related pockets. The OTA numbers for non-UConn games on FOX are bad and the FS1 numbers are even worse.
Speaking of the media deal, FOX exclusive window ended a month ago and we haven’t heard squat. I am guessing they’ll re-up with FOX (reduced # of games) and some other partners given we haven’t heard about them taking their primary rights to the open market but we will see what it means from a $ and exposure standpoint. The FLO sports type deals need to end- and I wouldn’t be surprised to see Peacock or another streamer engaged for some MBB to also absorb some of the non-revenue sport games too
I will say the Big East is in a difficult position. Having the majority of games on FS1 and FS2 means that the ratings are going to be bad on them. But, if we move to ESPN, then a significant amount of those games are going to end up on plus. Even if Ackerman were to double the existing deal, which would be a homerun, it still isn't a meaningful number compared to P4 money. The fact that there wasn't a agreement during the exclusive negotiation period leads me to believe that the number will be less than that.
Connecticut's only way out of that box is to move to a P* conference, which I don't see happening absent the collapse of the ACC and even then it would likely be to a diminished ACC.