Remember this about the new logo

[Palatine]

Wow finally found a Uconn board. Been one of the lone husky fans on cbssports for too long. Anyways I don't live in CT anymore, but am quite surprised at the masses of people up in arms over this. I knew that some people wouldn't like the change and while I absolutely love the old logo, it was just outdated and was time to move on. Just as i turn around and look at the 1999 pennant proudly hanging on my wall- the swoosh style Uconn on it just seems outdated. I like that this new logo is more ferocious and sleek than the previous. People just need to accept the fact that it is time to move on and this new sleek brand that unites all of our sports was sorely needed. Blue or White i really don't know or care,but what i do know is that this logo is perfect for this age. As much as we all loved the 90s...it is time to move on.

I think that misses the point. I don't see very much bitching about the need for a more contemporaneity logo with little more attitude. The problem is completely dumping the WHITE dog. Which has heritage and equity.

I notice Nike hasn't eliminated their swoosh which was done on a kitchen table by a guy making sneakers on a waffle iron.

 

[freescooter]

I think that misses the point. I don't see very much bitching about the need for a more contemporaneity logo with little more attitude. The problem is completely dumping the WHITE dog. Which has heritage and equity.

I notice Nike hasn't eliminated their swoosh which was done on a kitchen table by a guy making sneakers on a waffle iron.

Exactly. I happen to think the current Husky could use some updating, too. But it could have been done without turning its back on 75 years of tradition. They have basically thrown out all the equity the white Husky earned over the past 25 years in particular, for a clipart piece. Donald the Toupee Dog.

 

[Irishboy9780]

I think that misses the point. I don't see very much bitching about the need for a more contemporaneity logo with little more attitude. The problem is completely dumping the WHITE dog. Which has heritage and equity.

I notice Nike hasn't eliminated their swoosh which was done on a kitchen table by a guy making sneakers on a waffle iron.

As i have said, i really don't care if it is white or not, either is fine. Especially considering our main color on virtually everyone of our jerseys is navy blue.

 

[SeattleHoop]

Except that you do know that the new Coke formula is used on Diet Coke right? And that ended up being a grand slam. Coke Zero is essentially classic coke in diet.

Nike didn't release this logo, UConn did. UConn paid for it and hired the guy that drew it. Nike is consulting on brand coordination. I am sure UConn used their expertise and input. But the decision was UConn's. The old logo didn't look like a husky. Penfields all white one looks like a white wolf. Our new logo is unique and still does not resemble any other husky logo.

Thank you HuskyHawk. You and ZLS (based on this thread) seem to be the kind of guy's who have to one-up and argue for the case of arguing. Of course I am aware of all the different coke's. I don't live under a damn rock. But in the past, when Coke tried to run a new formula with their classic coke they tried to use sugar cane instead of their usual corn syrup. It didn't work and they changed it back. Holy hell I'm cool with the new Uconn logo give me a gosh damn break. All I said was freescooter has a point. Which he does. It's amazing that people refuse to see anyone else's perspective if it doesn't directly align with their point of view. I see your perspective too and I actually agree with you much more than freescooter. Are u done trying to argue your point now? Because I get it. You and ZLS just need to work on not being jackasses when you argue and realizing other ppl have opinions. That's the gist of what I am trying to get at.

 

[HuskyHawk]

Thank you HuskyHawk. You and ZLS (based on this thread) seem to be the kind of guy's who have to one-up and argue for the case of arguing. Of course I am aware of all the different coke's. I don't live under a damn rock. But in the past, when Coke tried to run a new formula with their classic coke they tried to use sugar cane instead of their usual corn syrup. It didn't work and they changed it back. Holy hell I'm cool with the new Uconn logo give me a gosh damn break. All I said was freescooter has a point. Which he does. It's amazing that people refuse to see anyone else's perspective if it doesn't directly align with their point of view. I see your perspective too and I actually agree with you much more than freescooter. Are u done trying to argue your point now? Because I get it. You and ZLS just need to work on not being jackasses when you argue and realizing other ppl have opinions. That's the gist of what I am trying to get at.

If you think I'm one of the more argumentative folks here you haven't been around long enough. I am just shocked by the vitriol for the new logo. This is no new coke mistake.

It was done by Fraser Davidson. Google the guy. He's the top sports logo guy out there it seems. From what I can see almost every non UConn fan thinks it is fantastic and a huge upgrade. That makes me think that nostalgia is the root of many of the complaints. I understand the nostalgia, I do. But I also think UConn needs to change things up, including a more exciting image.


Sent from my Nexus 7 using Tapatalk 2

 

[zls44]

I notice Nike hasn't eliminated their swoosh which was done on a kitchen table by a guy making sneakers on a waffle iron.

Wrong.

 

[zls44]

Thank you HuskyHawk. You and ZLS (based on this thread) seem to be the kind of guy's who have to one-up and argue for the case of arguing. Of course I am aware of all the different coke's. I don't live under a damn rock. But in the past, when Coke tried to run a new formula with their classic coke they tried to use sugar cane instead of their usual corn syrup. It didn't work and they changed it back. Holy hell I'm cool with the new Uconn logo give me a gosh damn break. All I said was freescooter has a point. Which he does. It's amazing that people refuse to see anyone else's perspective if it doesn't directly align with their point of view. I see your perspective too and I actually agree with you much more than freescooter. Are u done trying to argue your point now? Because I get it. You and ZLS just need to work on not being jackasses when you argue and realizing other ppl have opinions. That's the gist of what I am trying to get at.

Their "point" isn't that they prefer an all-white logo, its that they think Nike/UConn are purposefully crapping on Jonathan and eliminating an all-white husky because they're idiots, with no regard for the university.

Quite simply: the people making these decisions are a hell of a lot smarter than the three of you, who throw out ad-hominem attacks that are based in neither reality, nor fact, for the sake of being confrontational.

The second, the very second, any of you wants to engage in reasoned debate, I will be here waiting.

By the way- my parents bought me Coke stock right when new Coke came out and I was 3. The stock has split five times since then and turned over a triple-digit percentage profit.

New Coke worked out fantastic for Coca-Cola, and paid for my education AND THEN SOME.

You should be PRAYING the new logo works out for UConn as well as New Coke did for Coca-Cola.

 

[HobokenHusky]

I think that misses the point. I don't see very much bitching about the need for a more contemporaneity logo with little more attitude. The problem is completely dumping the WHITE dog. Which has heritage and equity.

I notice Nike hasn't eliminated their swoosh which was done on a kitchen table by a guy making sneakers on a waffle iron.

It is truly amazing to me how many people have latched on to this absurd notion that our "white husky" was this nation-wide, extremely well known brand mark that people identified our school with and loved. There is literally nothing to support this, because it isn't true. Nike AND UConn, who actually do this for a living and did tons of research, found this to be completely false (as evidence by the new, awesome, logo).

I have not talked to a single non-alum who didn't like the new logo. I have even heard a few "that is way better than the one you guys used to have". Not one person has said anything about it not being white because IT MOSTLY IS. It doesn't have a "blue toupee" (can't believe I even acknowledged that). It has blue on the top of the head in a fur pattern for contrast.

The sooner everyone sucks it up and realizes that, even though it may not be YOUR EXACT CHOICE, it is still a pretty awesome logo and that it is BETTER FOR THE SCHOOL if we get behind it and support it, the better off we will be. It's not going to change any time soon.

End rant.

 

[CL82]

It is truly amazing to me how many people have latched on to this absurd notion that our "white husky" was this nation-wide, extremely well known brand mark that people identified our school with and loved. There is literally nothing to support this, because it isn't true. Nike AND UConn, who actually do this for a living and did tons of research, found this to be completely false (as evidence by the new, awesome, logo).

Except that "(t)here is literally nothing to support this" either. I'm not opposed to the new logo (although, I'd have preferred to have stayed with the white husky, all things being equal) but your assumption that "tons of research" was done is just that, an assumption, and is no more valid than the assumptions that you are critizing. Personally, I think it is more likely that Nike had several variations of the logo and this was one the that the powers that be chose.

In any event, I don't see how it hurts to let people vent. Beats another "best in Connecticut" thread during the off season.

 

[upstater]

It is truly amazing to me how many people have latched on to this absurd notion that our "white husky" was this nation-wide, extremely well known brand mark that people identified our school with and loved. There is literally nothing to support this, because it isn't true. Nike AND UConn, who actually do this for a living and did tons of research, found this to be completely false (as evidence by the new, awesome, logo).

I have not talked to a single non-alum who didn't like the new logo. I have even heard a few "that is way better than the one you guys used to have". Not one person has said anything about it not being white because IT MOSTLY IS. It doesn't have a "blue toupee" (can't believe I even acknowledged that). It has blue on the top of the head in a fur pattern for contrast.

The sooner everyone sucks it up and realizes that, even though it may not be YOUR EXACT CHOICE, it is still a pretty awesome logo and that it is BETTER FOR THE SCHOOL if we get behind it and support it, the better off we will be. It's not going to change any time soon.

End rant.

Tons of research, never wrong??!!

Come on!!

I've said this a number of times. When ESPN screwed up the brackets and put UConn's logo next to Duke's name, everyone knew the logo = UConn. Everyone knows the white husky. Deny it all you want.

 

[HobokenHusky]

Tons of research, never wrong??!!

Come on!!

I've said this a number of times. When ESPN screwed up the brackets and put UConn's logo next to Duke's name, everyone knew the logo = UConn. Everyone knows the white husky. Deny it all you want.

I never said they are never wrong, but they far and away the market leader in athletic apparel for a reason: they are really good at what they do.
UConn did at least 2 years worth of research on this. It wasn't a choice made on a whim.

The white Husky def has some equity. It is absolutely not our primary identifier nationally. That would be "UConn". We were so terrible at this in the past that we really don't have one brand identifier besides our name. Hopefully this helps.

 

[HobokenHusky]

Except that "(t)here is literally nothing to support this" either. I'm not opposed to the new logo (although, I'd have preferred to have stayed with the white husky, all things being equal) but your assumption that "tons of research" was done is just that, an assumption, and is no more valid than the assumptions that you are critizing. Personally, I think it is more likely that Nike had several variations of the logo and this was one the that the powers that be chose.

In any event, I don't see how it hurts to let people vent. Beats another "best in Connecticut" thread during the off season.

I personally got emails with brand surveys from the school more than a year ago, and they said they did tons of research. I put those things together to create a supported idea that a lot of research was done.

The fact that the school decided to change the logo leads me to believe that the white husky was proven not to be our nationally prominent main brand mark.

These assumptions are much more supported by circumstantial evidence than the comments from the sky is falling, blue toupee crowd.

I agree, this is a place to vent, but it's getting to the point of being absurd.

 

[SubbaBub]

Yes, everyone should admit it was a mistake. Not a huge mistake or an insurmountable mistake, but a mistake nonetheless.

As I said in an earlier thread. I've been through three different branding projects. They are all the same. A small group meets with the designer for about an hour to discuss parameters. Designer goes away, develops concepts. Group comments of preferred concept, designer finalizes design.

It doesn't take very long once it starts. The initial input and the person in the room making the decision are the.critical factors. The brand designer is just a vendor. Garbage in, garbage out.

I guarantee no one at UCONN insisted on a white dog at the initial meeting and the chooser at some point said, "I like the blue one."

Everything else is just cover story. I am sure the survey results where splintered amongst FB, MBB, and WBB fans. Fuzzy Jonathan make or may not have done well, but no one asked the blue/white question. It just happened.

Sent from my MB860 using Tapatalk 2

 

[upstater]

I never said they are never wrong, but they far and away the market leader in athletic apparel for a reason: they are really good at what they do.
UConn did at least 2 years worth of research on this. It wasn't a choice made on a whim.

The white Husky def has some equity. It is absolutely not our primary identifier nationally. That would be "UConn". We were so terrible at this in the past that we really don't have one brand identifier besides our name. Hopefully this helps.

I don't trust they do any real market research on this because you'd have to target real Husky fans to take into account equity. Maybe 50 people posted in the other thread--could be more--and while 90% of the boneyard liked the new logo prior to Penfield's white husky, the vast majority preferred the white to the new logo for all the reasons mentioned. This is how market testing would have gone if they showed the two huskies side-by-side to Husky fans.

 

[upstater]

Maybe Nike is that much better than Adidas and Reebok at marketing. It could very well be. There's a lot of razzle dazzle in that game, less attention to product (I invariably buy Asics because they're better than all the others, but they have practically no branding). But if you look at Reebok's logo efforts, and some f the stuff that came out of adidas recently, it's clear most of this is like marketing and advertising in general. Throw s--- at the wall. Heck, the Oregon State Beaver tells me I shouldn't have too much confidence in Nike.

That being said, Nike's unis and Husky logo are much better than some of the other stuff that's out there, including the Beaver inside the acorn.

 

[freescooter]

This idea that they did all this market testing is just not supported by reality of how these things are done. they are done with a small group, probably from within the athletic department and more likely within sports marketing. they show a bunch of concepts, and the designers pick the one they favor and push it to the committee. I've been through this process several times and I can tell you that's how it happens. It was some committee of mid-level bureaucrats who reviewed it. Warde Manuel probably spent 11 minutes on this. Susan Herbst less than 5 and Ollie and Geno about 1 minute between them. In all those cases they got a presentation of the final choice. I doubt if Nike tested this with anyone other than the bureaucrats. Even if you read the puff pieces, they talk about getting input on what they needed, and it was in essence a less friendly husky, not working with all those folks. So they got a generic clip art piece. With a toupee. Named Donald. But i suspect it is will be de-emphasized in favor of the UConn brand anyway, and will be retired within a couple of years. A true New Coke moment.

 

[CAHUSKY]

Yes, everyone should admit it was a mistake. Not a huge mistake or an insurmountable mistake, but a mistake nonetheless.

As I said in an earlier thread. I've been through three different branding projects. They are all the same. A small group meets with the designer for about an hour to discuss parameters. Designer goes away, develops concepts. Group comments of preferred concept, designer finalizes design.

It doesn't take very long once it starts. The initial input and the person in the room making the decision are the.critical factors. The brand designer is just a vendor. Garbage in, garbage out.

Ive never been through a rebranding that was that simplified and didn't include any market research. Ive been through a number of them and its a long, painful process that includes redesign after redesign with pretty significant market testing. My experiences were in tourism and golf so its a pretty limited sample set but Id be surprised if UCONN was so limited in its efforts

 

[upstater]

Ive never been through a rebranding that was that simplified and didn't include any market research. Ive been through a number of them and its a long, painful process that includes redesign after redesign with pretty significant market testing. My experiences were in tourism and golf so its a pretty limited sample set but Id be surprised if UCONN was so limited in its efforts

Market testing or market research?

Check this out by Reebok: http://sports.yahoo.com/blogs/nhl-p...n-designed-buffalo-sabres-most-132535273.html

 

[CAHUSKY]

Market testing or market research?

Check this out by Reebok: http://sports.yahoo.com/blogs/nhl-p...n-designed-buffalo-sabres-most-132535273.html

Both. Why do i care about the attached article? Because people hate the Sabres logo? In a brief scan i didn't see anything about research/testing or the lack thereof.

 

[BugsyCT]

Tons of research, never wrong??!!

Come on!!

I've said this a number of times. When ESPN screwed up the brackets and put UConn's logo next to Duke's name, everyone knew the logo = UConn. Everyone knows the white husky. Deny it all you want.

The white husky logo has equity, but they weren't using it on the football side, and that's part of the problem.

When ESPN shows our logo in hoops, it's the white husky and gets recognized like you said. When they show our logo in football, it's the block "C" - something that few outside of UConn or college football circles would readily identify.

 

[RM99]

So we changed it for football? Better hope it wins football a championship?

 

[SeattleHoop]

Their "point" isn't that they prefer an all-white logo, its that they think Nike/UConn are purposefully crapping on Jonathan and eliminating an all-white husky because they're idiots, with no regard for the university.

Quite simply: the people making these decisions are a hell of a lot smarter than the three of you, who throw out ad-hominem attacks that are based in neither reality, nor fact, for the sake of being confrontational.

The second, the very second, any of you wants to engage in reasoned debate, I will be here waiting.

By the way- my parents bought me Coke stock right when new Coke came out and I was 3. The stock has split five times since then and turned over a triple-digit percentage profit.

New Coke worked out fantastic for Coca-Cola, and paid for my education AND THEN SOME.

You should be PRAYING the new logo works out for UConn as well as New Coke did for Coca-Cola.

First off, don't throw me in the same camp as the people who are freaking out about Jonathon. I am in my own camp. It's the IDGAF what logo we have, but I'm sick of seeing Dbags act like their the god's gift on the boneyard, camp. I probably shouldn't have directed my distaste at huskyhawk b/c he seems pretty reasonable, but rather at you ZLS b/c u think your awesome enough to call ppl "idiots" b/c some ppl like to hold on to tradition. Get over yourself and realize ppl are different from you. For the last damn time, I agree with u and huskyhawk more than freescooter and others, but to act like their point is obsolete is ignorance as I have stated before. Idk why it is so hard for you to accept other ppl have subjective minds. This isn't a 2+2=4 matter. This is an opinionated topic, which is why when I see ppl like you who act like your opinion is 2+2=4, you hold a problem with me, and I like to call it out. As for debate, I don't care enough about the topic of "Uconn's logo" to get into an online debate over it. I prefer to debate politics and social issues. In fact, I think anyone on here getting into a debate over a logo is kind of silly really. Especially those who think that their opinions are pure facts when it comes to a damn logo.

 

[EdgewoodNHV]

Yes, everyone should admit it was a mistake. Not a huge mistake or an insurmountable mistake, but a mistake nonetheless.

Or maybe your opinion is just an opinion and not a representation of some Immutable Truth About White Huskies Being The Only Fair Representation of UConn.

I cannot and will not admit it was a mistake but I prefer this logo/husky.

 

[Dove]

My wife had to say home sick today. I woke up looking over and there she was in a long-sleeve tee and on the arm was an embroidered Jonathan with his happy face and red tongue. He looked so sweet and soothing. What a way to start the day. Of course her snoring took something away from my emotion of seeing Jonathan.

I don't know what waking up and seeing the new logo will feel like.

 

[upstater]

Both. Why do i care about the attached article? Because people hate the Sabres logo? In a brief scan i didn't see anything about research/testing or the lack thereof.

He went through the process they used. He was on the Reebok side. After Reebok let it go to the Sabres, you think the Sabres did market research? NO! In fact, he claims the Sabres changed an aspect of it. So, apparently, it's not done in the way you imagine.

 

[CL82]

I personally got emails with brand surveys from the school more than a year ago, and they said they did tons of research. I put those things together to create a supported idea that a lot of research was done.

The fact that the school decided to change the logo leads me to believe that the white husky was proven not to be our nationally prominent main brand mark.

These assumptions are much more supported by circumstantial evidence than the comments from the sky is falling, blue toupee crowd.

I agree, this is a place to vent, but it's getting to the point of being absurd.

Just curious, did the brand survey ask any white husky/blue husky questions?

Do you have a link to a source that says they did "tons of research" or are you relying of the statment that (they've) been working on it for 18 months?

 

[Fishy]

Oh, god.

It's a duck*ing logo....grown men crying about a stuffed animal.

You all should be neutered.

On a more pleasant note - HFD has to be chewing his own hands off knowing he can't post his thoughts about it.

 

[ConnHuskBask]

Oh, god.

It's a duck*ing logo....grown men crying about a stuffed animal.

You all should be neutered.

On a more pleasant note - HFD has to be chewing his own hands off knowing he can't post his thoughts about it.

I was just thinking to myself that whoever has HFD's "muzzle" right now, could they lift it for one 7,853 post on the logo issue?

I've been dying to hear it!

 

[CAHUSKY]

He went through the process they used. He was on the Reebok side. After Reebok let it go to the Sabres, you think the Sabres did market research? NO! In fact, he claims the Sabres changed an aspect of it. So, apparently, it's not done in the way you imagine.

Not the way I "imagine" it , the way Ive done it. Ive been involved in a few major rebrandings and that is how they worked. I can't speak for why the Sabres did theirs the way they did nor can I assume which one of us did it the more common way.

 

[fairfielder]

i give a big boo to the new, non-white logo. how crappy that they didn't even do 2 minutes of homework at nike to see that our husky is uniquely all white. i think a high schooler could have come up with this logo. epic fail.