- Aug 26, 2011
I don't trust they do any real market research on this because you'd have to target real Husky fans to take into account equity. Maybe 50 people posted in the other thread--could be more--and while 90% of the boneyard liked the new logo prior to Penfield's white husky, the vast majority preferred the white to the new logo for all the reasons mentioned. This is how market testing would have gone if they showed the two huskies side-by-side to Husky fans.I never said they are never wrong, but they far and away the market leader in athletic apparel for a reason: they are really good at what they do.
UConn did at least 2 years worth of research on this. It wasn't a choice made on a whim.
The white Husky def has some equity. It is absolutely not our primary identifier nationally. That would be "UConn". We were so terrible at this in the past that we really don't have one brand identifier besides our name. Hopefully this helps.