About the marketing fail:
Maybe our director of marketing's stepping down on THU to take an assistant AD gig at Maryland had something to do with some of the FUBAR on display today, I dunno. But the lack of new-logo gear for sale, minimal signage, deplorable field conditions, etc.? Sorry, but that's an institutional issue.
Bluntly put, UConn's PR and Marketing never made it out of the Yankee Conference with the FB team. Never.
I'll state this to Warde's face if I ever get to meet him: UConn needs to just forget about making money for awhile, and just concentrate on making FANS. Treat the fan base right on the front end, and watch how big the ROI will kick in down the road. And if it were just about winning, we'd be golden already. Instead, we got today's experience.
I'm buying season tickets this week - I'm already True Blue so I don't know any better. But my boys? They just wanted to go home as fast as they could today. They were thoroughly unimpressed with UConn football, and THAT is the problem.
The good news is that it's still fixable. Problem is, do we have the right leadership in the AD to fix it?...
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