This is a great post and sums up the UMass situation quite nicely. UMass needs to decide exactly what their end-game is going to be. If they believe this hire will put them up there with UConn, BC, etc. then they are setting themselves up for disappointment. If their goal is to build a good solid MAC product, move back to Amherst, add a few seats to get McGuirk up to maybe 25,000, then I think they can be very successful within those objectives. UMass came to this FBS party way too late and I don't believe they have the resources to get to be "big time" in the foreseeable future.
That being said, I'm an alum, season ticket holder, maroon bleeding fan an supporter. I will be hoping we hire the next "Chip Kelly" and UMass becomes the next NIU in the MAC.