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You are absolutely mis-remembering the start of the bandwagon for both teams, Mau. The Patriots bandwagon got rolling in the early 90s when Kraft bought the team and brought in Bill Parcells, who then drafted Drew Bledsoe. The modern Red Sox bandwagon started in the surprise 1995 season and really got rolling in 1997, Nomar's rookie year. It became a steamroller in 1998, with the arrival of Pedro, who then teamed up with Mo Vaughn and Nomar as the last Sox great hope (Vaughn signed with Anaheim before 1999).
As far as the merchandise boom? Both teams rise in popularity not only coincided with new ownership and marketing departments, but also the Internet. No longer was someone relegated to the local team. I got my first summer office job after my Sophomore at UConn (1997). That was the year Alvin Harper was rumored going to (and ultimately wound up in) Washington Burgundy and Gold. I asked someone on a very antiquated ESPNzone.com message board. I asked someone how they knew Harper was D.C. bound and the told me to go to the Washington Post's World Wide Web site. I've had it bookmarked for the passed 18 years for Redskins news.
That all said, it's hard to believe you missed the increase in obnoxious Yankee fans during the same time frame.
No I'm not 25. The Bledsoe days were hardly fandom in comparison to the last 12 or so not close. I think many of the real fans woke up then and the bandwagon was rolling along as it was picking up fans on the way no doubt then, but by early 2000's both football and baseball were in full swing, able to call themselves a Nation. Hey people like winning and it deserves to grow, it does I get that. But the dopes who know nothing about either game and didn't watch until then now know everything as they get their morning coffee or by the water cooler, it's really awful. Yankee fans I am sure are obnoxious too as all teams have them, but hardly a bandwagon when you know they started winning in the 70's again for the "new" group of fans in may age group which is old. In WesMass there are plenty of people that I have met that admit to being a Giants fan for years because they were always on TV but now like the Pats because they're good now. Is there anything wrong with that - no - but it is a bandwagon fan nonetheless.
Hey we all have them no denying that but the onslaught up here has been amazing. Good news for you guys is that's means they're winning and a lot.
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