New logo is already growing on me

[BugsyCT]

I think our logo, as well designed as it is, isn't distinctive enough to be associated with one school.

You could say that about a ton of college logos out there. Only difference is they've been around long enough to establish a brand identity with their particular school.

 

[EdgewoodNHV]

Wrong again Dez...it's as simple as standing out in a wolf pack or pack of huskies if you will...put this new blue toupee husky in with all the other teams and we blend into the pack..or remain all white sticking with a little bit of tradition (and our mascot) and stand out in the crowd...if you want to be a douchy husky then blend right in with the rest of the pack on sportscenter.

Oh it doesn't matter what color logo you have. We can dress you up however you like. You're still gonna be a d*ck. "Dez?" Really? Sorry I don't approve of slandering the local news reporters. Holy , I need to find a new hobby besides arguing with children.

 

[EdgewoodNHV]

I think our logo, as well designed as it is, isn't distinctive enough to be associated with one school.

People don't remember UConn because of our fluffy white dog. They remember us because of our fiery coaches and our National Championships. A rose by any other name.

 

[UConn990411]

John I think you and some of the others here have no clue what this change is going to do to upset the UConn fan base. Trust me. Wait a few weeks and you will see some serious objections being raised to the change. I don't mean just by FB'rs and Boneyarders, but people who have some influen$e in the university community.

It's a freakin' logo - no one will be thinking about it in a few weeks.

Someone who gets this up in arms about a logo is simply looking for things to throw a fit about. Get over yourself.

 

[upstater]

People don't remember UConn because of our fluffy white dog. They remember us because of our fiery coaches and our National Championships. A rose by any other name.

And they associate the logo with those championships. When you see many of these logos from afar, you have to squint until you figure it out. I said this in another thread. Three weeks ago ESPN stuck the old husky logo up there next to Duke's name during bracketology, and fans instantly laughed because they recognized the Husky logo. With this new one, recognition isn't instant because of the many gray huskies out there.

 

[Fishy]

Oh, duck*, stop whining about the logo already.

 

[upstater]

You could say that about a ton of college logos out there. Only difference is they've been around long enough to establish a brand identity with their particular school.

Yes, indeed. But I wonder which schools they are. I tried thinking of several and came up with distinct ones. Wolverines, Buckeyes, Nittany Lions (all white), Cavs, Tar Heels, Blue Devils, Seminoles.

I think Bulldogs qualify for your example, there must be a bunch of them, but can only think of Georgia.

Spartans, Badgers, Sooners.

I can't think of many that duplicate.

 

[upstater]

Oh, duck*, stop whining about the logo already.

Seriously, two days in? Wow, get ready. YEARS OF WHINING!!!!!!

 

[BugsyCT]

Yes, indeed. But I wonder which schools they are. I tried thinking of several and came up with distinct ones. Wolverines, Buckeyes, Nittany Lions (all white), Cavs, Tar Heels, Blue Devils, Seminoles.

I think Bulldogs qualify for your example, there must be a bunch of them, but can only think of Georgia.

Spartans, Badgers, Sooners.

I can't think of many that duplicate.

You're talking distinct mascot names. I'm talking about logos. Whether they be images of animals, people, or just interlocking or individual letters. Logos. If they're around long enough, whatever they look like, people get used to them and identify them with a school.

Point is, if this new UConn logo had been around for 30 years instead of the tongue-wagging one, most people would love it, associate it with UConn's athletic success, and not complain that it looks like a wolf, etc., and wouldn't think or worry that it might resemble any other logos. It would be synonymous with UConn.

 

[upstater]

You're talking distinct mascot names. I'm talking about logos. Whether they be images of animals, people, or just interlocking or individual letters. Logos. If they're around long enough, whatever they look like, people get used to them and identify them with a school.

Point is, if this new UConn logo had been around for 30 years instead of the tongue-wagging one, most people would love it, associate it with UConn's athletic success, and not complain that it looks like a wolf, etc., and wouldn't think or worry that it might resemble any other logos. It would be synonymous with UConn.

Well, mascot names determine logos. That's why I was looking at names. Most are distinct. I've actually said I liked the new logo, and I said it early on... didn't need to sleep on it. Would be even better if it were white, as that's a UConn thing. Unlike the dark haired husky, which is also Washington, Northeastern and several others.

 

[gampelcrazies]

Lets just face the facts this logo blows.

 

[hthusky74]

Seems like quite a few of the big ticket University partners are on board:

"The new branding and logo effort will coincide with a statewide promotion with the University’s athletic corporate partners – Webster Bank, Coca Cola, and Dunkin’ Donuts. Webster Bank will launch a new credit card, Coca Cola will have logos on its trucks, and Metro North Railroad vending machines and Dunkin’ Donuts will have logos on coffee cups."

Thats not the university community. They are corporate pimps like Nike.

 

[WallStreetHusky]

Thats not the university community. They are corporate pimps like Nike.

And that, my friend, I agree with you on. The sweater vest and bow tie tribe do not contribute nearly the amount to the school that Coke, Webster Bank and Dunkin Donuts do.......

 

[temery]

I hate change for the sake of change. But when I add this new logo to my long list of things to worry about ... I already don't care.

The whole thing screams of a couple important people with nothing to do, deciding ..."Hey, let's change the logo. Maybe people will buy new stuff to replace old stuff, and they'll forget how much they hate our football coach."

 

[temery]

Sounds like you agree UConn had a logo that was synonymous with the university. I agree. That's why I don't like the change. It's new coke.

You're talking distinct mascot names. I'm talking about logos. Whether they be images of animals, people, or just interlocking or individual letters. Logos. If they're around long enough, whatever they look like, people get used to them and identify them with a school.

Point is, if this new UConn logo had been around for 30 years instead of the tongue-wagging one, most people would love it, associate it with UConn's athletic success, and not complain that it looks like a wolf, etc., and wouldn't think or worry that it might resemble any other logos. It would be synonymous with UConn.

 

[BugsyCT]

Sounds like you agree UConn had a logo that was synonymous with the university. I agree. That's why I don't like the change. It's new coke.

Every change is not new Coke. I have no problem with the old logo either, and wouldn't care one way or the other if they switched it back. I just think the level of contempt by everyone here and on social media for this new logo is way overblown. It's not a bad logo design.

 

[temery]

Every change is not new Coke. I have no problem with the old logo either, and wouldn't care one way or the other if they switched it back. I just think the level of contempt by everyone here and on social media for this new logo is way overblown. It's not a bad logo design.

That kind of sums up new coke. There was nothing wrong with the old coke.

 

[TortillaMonster]

You're talking distinct mascot names. I'm talking about logos. Whether they be images of animals, people, or just interlocking or individual letters. Logos. If they're around long enough, whatever they look like, people get used to them and identify them with a school.

Point is, if this new UConn logo had been around for 30 years instead of the tongue-wagging one, most people would love it, associate it with UConn's athletic success, and not complain that it looks like a wolf, etc., and wouldn't think or worry that it might resemble any other logos. It would be synonymous with UConn.

Off topic, but this reminded me of this pretty terrific graphic: http://cdn.shopify.com/s/files/1/0211/4926/files/PopChartLab_ChartofCollegeSportsTeams_Zoom_407.jpg

 

[RM99]

I just hope this meaner not white husky dog that is supposed to look real good on the football helmet makes some great recruit say " yeah I like this mean dog better so I'm going to go to UCONN because I don't think an orange is a good mascot so I don't care what conference UCONN plays in. That is a much better dog.". basketball had no trouble recruiting with the old dog so this new dog better get football going. You do realize this is what it's all about.

 

[CAHUSKY]

That kind of sums up new coke. There was nothing wrong with the old coke.

Except there was a serious flaw with our logo. It wasnt a husky and that needed to be addressed at some point. I always hated the cartoon Samoyed so I guess it's easier for me to accept the new logo than others.

 

[junglehusky]

In fact, it looks like it was done by some entity that was mass producing new logos for NCAA athletic departments.

Like Nike? (I agree with the rest of your post though).

 

[junglehusky]

And that, my friend, I agree with you on. The sweater vest and bow tie tribe do not contribute nearly the amount to the school that Coke, Webster Bank and Dunkin Donuts do.......

A poster named WallStreetHusky makes a comment about the sweater vest and bow tie tribe...

 

[SubbaBub]

Like Nike? (I agree with the rest of your post though).

Yes, I meant Nike. People are assuming that because Nike did it that it's automatically awesome and in UCONN's best interest. Nike pumps out hundreds of branding elements a year. They are mass produced.

The reason I am annoyed at the non-white husky os that I have been through the rebranding/logo exercise a couple times. One where the branding company submitted as a final concept a logo that was being used by a regional company in the same field. So, they are not all Rembrandt's.

This husky was a misfire the minute they changed the color. Wolf, non-wolf, husky, samoyed, front view, 3/4 view, and profile view are all subjective choices. As a branding exercise there were only two requirements, white and husky dog.

Sent from my MB860 using Tapatalk 2

 

[GlastonTim]

^ fully agree

 

[junglehusky]

I suppose it's possible that UConn made a decision to go away from the all-white dog for the logo before Nike submitted their design, or made the decision to OK the non-all white dog. I hope they would have the guts to at least explain the process and the reasoning to the public, I doubt we'll hear anything though.