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Acquisition by a smaller company of a larger company. Usually in a merger of the larger company is the survivor. In a reverse merger the smaller company ends up being the survivor. You see it thrown around when a private acquires a public company and then ends up being a public company. Kind of weird to use it in this concept, but not entirely inappropriate.
In 2013, US Airways effectively purchased American Airlines. primaruly because US emerged from bankriptyc a few years before that and Ameican was about to go in that direction. The 'American' brand was kept as it had more 'value' in the market.