"The ratings growth for the WNBA this year was almost unfathomable.
ESPN reports that it averaged 1.2 million viewers for its games, up from 440,000 a year prior. By comparison, the NBA’s average rating last season for games on ESPN and TNT was 1.56 million. Some 3.44 million watched the WNBA All-Star Game vs. 5.5 million for the NBA All-Star Game.
The Fever alone garnered five games with more than two million viewers and 18 with more than a million. This wasn’t just Sunday afternoons on ABC, either.
A Friday night game on Aug. 30 against Chicago drew 1.6 million to Ion, easily the largest audience in the low-profile cable network’s history. Two games on NBATV recorded 600,000 or more viewers.
The Clark fans came and didn’t leave. They followed every game. Some of them, no doubt, began watching other teams as well. Yes, Clark was the main draw, but more people today know the brilliance of A’ja Wilson and Breanna Stewart than they did a year ago."