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Mainly by the growth of the women’s tournament j ESPN agreed to a 5 year deal that was $35million to $115MillionThat is not the whole story. The NCAA Tournament pays for all other sports championships and many other things that benefit all of the schools. The CFP pays for nothing so more money is distributed to the schools. Now that football is a huge moneymaker through the CFP, having the NCAAT subsidize everything the NCAA does seems outdated, but I highly doubt it is going to change.
Many people think the NCAAT media rights are undervalued by the NCAA as they like having the LT media contract which is the same mistake the ACC has made. And one thing that is clear is that the NCAA women's tournament media rights are undervalued and I really can't figure out how the NCAA let that happen.
That includes over 30 D1 championships ,NIT, and Overseas rights to the men’s tournament .
Since experts estimated the women’s tourney was worth that much alone it was a little disappointing.
I believe that each NCAA unit could be increased to $1million plus
That would take a pool of about $600million
and be a game changer for UConn’s Worth
A run like last year would been worth $30 million to a conference