I do agree that UVA and UNC are attractive potential additions, but I think this is the old way of thinking about conference expansion. In the long run, the captive cable bundle is going away so adding geographies won't increase the value of a conference network, but brands will enhance value. Of the remaining non-P2 football brands, the most valuable football brands are Notre Dame, Florida State, and Clemson. Think about this, which football game would have more interest and have better ratings? Florida/Florida St. or Florida/Virginia?