All of the focus that gets put on these tv contracts only shows the folks talking about them have no knowledge of the media business. A school(s) which is able to lineup media dollars to carriers can easily justify inclusion without dilution. Major sponsors to an espn or fox can move the dial. I don't know Memphis or UCF very well, but i know the Cincy has that capability. However, i still get the feeling from folks i've talked to that know more than i, that they will end up in the acc at some point. Unless acc can get their network together, it's hard to say what's happening there. However, once the remaining 4 or 5 p5 candidates start dropping, the options for the other conferences dwindle. The next movement may well be a preemptive strike, rather than a logical move like the b12 adding needed numbers. Lord knows they seem to not be able to agree on anything.