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Well for one, it's a college town whereas Mansfield/Storrs is just a town with a college in it. A town that doesn't particularly want a University in it.I've never been to Ames but what exactly does it have going for it that Storrs doesn't? As 20 year olds we didn't need, and couldn't afford, much more than kegs, eggs, burgers, and bonfires. Storrs isn't one of those towns turning into what every other urban area has become, stacked with the same national chains as every other city. To me that is more college town than anything else. From a student perspective. Minus the football stadium of course. Plus, you are close to lakes, the ocean, and casinos for the kids who can afford to drop some cash.
It seems today more and more people are taking up healthier lifestyles and activities like hiking, biking, kayaking, etc. Storrs has it all!
As for Ames there's a strip of college bars and bars all over the place, restaurants all over, cafes, live music, breweries. Bars, restaurants, and stores that have been there forever. They have a bunch of hotels. They have a large football stadium on campus. You hit on why UConn/Storrs isn't a college town. It's never been a college town and they tried to create one somewhat recently by building brand new cookie cutter buildings to house overpriced chains. That didn't make it a college town unfortunately.
It's bizarre anyone would even attempt to argue Storrs is a better college town than Ames but here upstater is. Ames and Iowa City blow Storrs out of the water.