I'm sure Brett Yormark and the B12 have a great reason for wanting to add 4 schools from the PAC conference. Maybe they think that the west coast time zone will help the Big 12 get better TV ratings. Or maybe they think that the PAC schools will bring in more money, even though their media rights deal is only worth $20 million per school.
Whatever the reason, I'm sure it's a great one. I mean, why else would they want to add 4 schools from a conference with very low viewership and a mediocre media rights deal? So, I'm sure that whatever B12 is thinking, it's definitely the right thing to do. And I'm sure that the Big 12 will be a much better conference after adding 4 schools from the currently powerful PAC.