Near the end of the article he actually talks some sense:
"Some of the 2016 UConn allure remains.
"It’s always good to get a state’s flagship university. The more “University ofs”, the better. The Big 12 has lost OU, Texas, Missouri and Nebraska. But it added West Virginia and is getting back Colorado. If the Big 12 adds an Arizona or Utah (or, pray tell, Oregon or Washington), that flagship pedigree would get even stronger. Connecticut would add to that.
"Also, academically, Connecticut is quite strong, which doesn’t mean much but is a nice bonus. UConn is rated 67th nationally by U.S. News & World Report, one spot behind Texas A&M and one spot above Massachusetts.
"Connecticut’s population, 3.6 million, makes it the biggest state in the Union without a Power Five school. It’s still New England, a college football wasteland, but that’s a lot of people.
"Connecticut’s media market is a plus. Its long-time affiliation with ESPN wouldn’t hurt."