CL82
NCAA Men’s Basketball National Champions - Again!
- Joined
- Aug 24, 2011
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Define awful. Is it $5 million per school per year? Because that would be like a 20% increase over the big east current deal. There are only a limited amount of viewing slots to go around. If networks can fill them with relatively inexpensive, yet watchable, content that is desirable for advertisers, doesn't that maximize revenue?The amount of slots on premium linear channels is finite - I'm less concerned with money than exposure.
In that sense to @How Sway?! comment they are absolutely competing with p5 leagues for air time. ESPN is all in on the acc / sec and Fox is all in on big ten / big 12 (with some crossover between the two). Those leagues all have tv deals and have expanded with additional programs and content since the last go around.
Simply put, in a vacuum your points aren't wrong per se, but once again the timing of the Big East deal is going to be awful.
Part of the PAC 12's issue is that their content is "expensive" and less usable given their time zone. The big east doesn't have either one of those issues.