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I disagree but we will see soon enough since state attorney generals have filed on behalf of their state colleges on any restrictions NCAA tries to force on their State colleges. You will see the same thing when the independent agency rules against an athlete that the payment he received was not “true” NIL. Here is Justice Kavanaugh thoughts on the matter.Nah. I think the courts got the O'Bannon case wrong, but they aren't likely to take this much further. There's no legitimate antitrust violation here. Trying to squeeze any more for players is going to kill the golden goose. NIL regulations will hold up. Kids like Paige Bueckers or Livvy Dunne will be able to make lots of money. Some unknown player won't.
The NIL case was pretty obvious, and was really triggered by social media earnings. Basically the NCAA can't tell a kid who can make money off of their name that they lose eligibility if they do. They can absolutely enforce rules against illegitimate payments to players.
Kavanaugh argued that “the NCAA's profit-generating, non-compete "labor" model is essentially price-fixing that suppresses pay for student-athletes who generate billions in revenue for colleges.”
I believe he will see this independent agency deciding what “true” NIL as price fixing as well.
The only way to end this is to get a collective bargaining agreement in place for Football and Basketball.