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If you looked at ND’s revenueOf course. But more than that, if ND wants independence but all their options are in the BiG, like USC & Michigan for example, then they’ll be forced to join whether they like it or not.
Either way they’ll get paid, but if they have to choose between SEC or B1G, who do you think they’ll go with?
media is a fraction even if doubled by the B1G contract .
They believe some of that over $100,000,000 in revenue would be in jeopardy if they were in a conference and didn’t dominate it.
They believe their independence and national appeal create that stream. Until that’s in decline they have no reason to join. Would you?