At the end of the day, the issue is not the $ required for the AD to stay afloat (and keep the basketball teams elite). The issue is using the guise of "renovations" as a cash grab to solicit donations. The email didn't even mention anything about changes to the upper level of Gampel, implying that it might not even be impacted -- yet, sorry, need your cash screw you for being loyal.
Of course, some seats will be removed due to this, and thus impacting season ticket holders. But why upend everyone rather than the select few that are impacted? They just seem to be doing this all wrong and frankly, even releasing an email in Oct about this without all the info was only done to get more money -- from the people that already give a lot of money.
Raising prices is one thing, but alienating loyal fans -- who stood by you when things were bleak (both during AAC and COVID) is straight up greedy.
At the end of the day, fully support AD David Benedict needing to raise as much $ as possible -- but do it the right way and not at the expense of loyal fans. This is a shortcut and cheap shot.