Much as I can't stand them, the Kardashians ARE about the biggest thing on the internet. I can't open my news feed without seeing DAILY updates on what sort of bikini one wore, or if the other "clapped back" at some internet troll. It's what his hip and current now, and social media is where many many high school girls are now, and it will only get worse.
Coaches who don't get that and still think they can get top notch players who only care about hoops and want to sign LOI's on the hood of their car with no fanfare are becoming more and more rare. If you folks want UCONN to stay at, or near, the top, you better hope the coaches get that and continue to change and adjust accordingly.
And for the record, I'm not a fan of all that fanfare. But I'm in my 50's and don't even have an IG account. I barely can keep up with Facebook. But my 7 year old niece probably knows more about social media and surfing the web than I do, and that's the future, folks...