Hypothetically Revenue from Basketball might be $10,000,000 expenses $8,000,000 so you make a profit on Men’s basketball of $2,000,000 . Nice but it’s no program carrier .Although it’s solvent. it’s only 10% of the Athletic budget which is losing $40-50 million a year an amount that is subsidized by state taxpayers .
You’re one economic downturn away from Draconian budget cut demands from the state legislature.
In that scenario half your sports are dropped and you adopt the financial structure of our Big East conference mates . for example Nova last budget was $39,000,000 and I suspect that’s on the high side for our conference mates
Getting into a league that pays significant money takes that pressure off . If you can keep the deficits in the $10-20million range and your football teams successful everyone is happy.
If you’re successful in a league where football is valued , those fans travel which increases tax revenue to the state . Coming to Connecticut in Autumn and staying a few days means millions to the state
I read somewhere that the State of Alabama makes an estimated $1billion. a year in additional revenue on college football. Even if the Connecticut’s is a fraction of that it’s enough to offset the subsidy. As a visitor to CT the car rental tax alone is mind boggling.