Carl-
Yes, but TV contracts aren’t written based on potential, they’re written based on production……and that’s where the BE is way behind the other major conferences. A conference stretching from coast to coast is not the plus you think it is. Yes, there is “potential”, but the BE isn’t going to get paid for that potential. You cannot make people on the Left Coast care about sports on the East Coast. Nobody in Newark is going to turn on the TV and watch an SMU game just b/c they’re in the BE. The teams the BE has recruited all have very weak viewership in their home regions. Houston, despite having produced a high-octane offense last season, as well as an undefeated team until the very end, still wasn’t even in the top 7 in viewership in the city of Houston last year.
Of the new teams the BE has recruited to the conference, not a single one carries their home market. In the entire BE, only UConn and Louisville carry their DMA (their TV region). So, you’re marketing a product to networks in which only 2 of the teams are the most popular team in their region. And then, you look at their popularity outside their region, and it’s abysmal.
So, to do what you want to do, you have to convince collegiate athletics fans to care more about a team than their home region does. And on top of that, the BE suffers from a lack of regional dominance outside the NE. There won’t be much cross-watching w/in the BE. Meaning, a UConn fan is unlikely to turn on the TV to watch UCF vs SDSU, simply b/c they’re BE teams. Now, a UConn fan might actually do that with Syracuse, Rutgers, Pitt, BC, and other current/former BE members (when/while they were members). But, I can look at the numbers and tell you that very few BE fans are tuning in for Louisville, South Florida, and other teams outside their region. There’s no commonality. There’s no regional rivalry (as in how Texans & Oklahomans dislike each other). The BE can’t manufacture a “family” spread across the country. It’s just not possible. And, there’s no amount of marketing that will change that.
As for time slots, they’re always guided by numbers. Networks know which teams turn on which tvs around the country. Thus, the big boys will always get the best slots, b/c they pull the most viewers.