I never understood that either. All times eastern.
Big10 Network
12:00pm Iowa at Wisconsin
3:30pm Michigan at Michigan State
7:00pm Wisconsin at Ohio State
NNBE
12:00pm UConn at UCF
3:30pm SMU at Cincy
7:00pm Boise State and Houston
10:00pm Rutgers and San Diego State
So we can have a 10pm Eastern kick off as long as the home team is San Diego State or Boise State.
Is there something I'm missing? Nobody is going to watch a 10pm Saturday start of a football game. Especially when half of those starts would feature SDSU.
Yes. Clearly. Why the heck would you start a conference matchup home game on the east coast at 10pm eastern? Long post coming......
Hey, this stuff is complicated. Bottom line is that the Big East will have the potential to broadcast 3 conference games nationally every Saturday, 12:00pm EST, 3:30pm EST, and 8:00pm EST. 6 teams every Saturday going out nationally. The other games going out regionally.
THat alone is nothing special. ESPN can do the same with the ACC right now, etc. Any conference with a TV deal that has national reach, can do the same thing.
What is special, is that with a conference with programs coast to coast, you can schedule those 3 games, such that the media markets involved, are all in primetime regionally.
No other conference can do that. ESPN can send out 3 national broadcasts of ACC conference games, but the 3:30pm game, is still going to be 12:30pm PST, and the 8:00 game is still going to be 5:00PM PST, where as the Big East will consistently be able to put the different regions in primetime. You'd need a big grid on teh wall to really see what I'm talking about.
What on the surface seems like a disaster, in the realm of football broadcasting, is actually quite desireable. The reason that it's never happend before, is that football programs, are part of larger athletic departments, and a national intercollegiate conference in all sports, is simply not feasible. But the big east is breaking into entirely new territory and I'm confident in our leadership. All our leadership needs to do is imagine that basketball games last 3 hours long, and that by getting as many people to watch those basketball games as possible is the way to make the basketball conference the most dominant in the country......see if you can figure that one out.....HA.
The reason for it all being the way it is, is where it gets complicated. Regional broadcasting in college football is so damn important because of the Oklahoma v. NCAA anti trust ruling in 1984. The entire reason that the concept of a group of 60 something schoosl breaking away from the NCAA comes from the 68 schools that made up the CFA from 1980-1997 or so wanting to avoid the anti-trust issues that they would incur under the NCAA umbrella if there as to be some kind of control of national broadcasting. What we got instead, is the BCS system, and the focus on regional broadcasting that has occurred.
The opposite model exists with the NFL. Pete Rozelle in 1961 was able to negotiate a television contract that allowed for control over national broadcasting timeslots for all the members of the NFL because he was able to get legislation passed through congress that allowed for it - such that anti-trust laws were not breached, even though the NFL teams were not able to determine their own time slots with the contracts. The NFL has operated that way ever since. The NCAA also did it from the early 60s, but did it in cartel fashion, by restricting access to broadcasts rather than opening up the broadcasts the way the NFL did, and it resulted in the anti-trust suit.
BUT - an NCAA conference, operating based on the will of it's membership, can operate that way when it comes to scheduling and not be in violation of Sherman, because the institutions are willingly turning over their broadcast rights, and have the freedom to seek other broadcasting opportunities if they so desire, see WVU v. Big East 2012.
That group of 60+ programs never left the NCAA, and won't because they are not self sustaineable as intercollegiate (so called amateur) athletic institutions. THe concept of amateurism will be completely gone for any group that ever leaves the NCAA. No one has had the cajones to try to do lead something like that, and I don't think it will ever happen unless athletic departments, simply completely separate from academic institutions and go into business for profit, which has been discussed.......
So, back to the topic at hand, college football was once very much more popular than the NFL nationwide. There were national followings of many, many college football programs through the media. Not too long ago. AFter the debacle of how the cheating scandal at Army was handled in 1952, and the passing of Grantland Rice, and the transition of print media into television media - the NFL and Pete Rozelle capitalized, with national broadcasts of NFL football, interspersed with regional broadcasts. It took legislation to be passed in congress in 1961, for the NFL to do it and not be in violation of Sherman.
The NCAA, because of a study that was done in the 40s and 50s, about the influence of television on gate counts at college football games in the 1950s, went completely the opposite direction with broadcasting, and began cartel behavior, and restrcition of broadcasting access, and it eventually resulted in the anti-trust suit being brought anway, based on restriction of broadcasting in the highly desireable saturday afternoon time slot......which has led to the current state of affairs and the complete reduction of college football broadcasting involving regional focus only in twenty short years, because of the focus on avoiding the issues that now exist because of the ruling on anti-trust regarding college football broadcasting. THe NCAA was operating on conclusions about broadcasting and ticket sales that were 35 years outdated, and wrong, and ended up with a Sherman anti-trust lawsuit because of it. The NFL has become the most watched sporting league in teh country, by far, and has the most watched single event on the Planet.
The Big East, can begin to take advantage of the ability to broadcast nationally to a wide audience, and schedule kickoff times for many programs, all in the desired primetime saturday afternoon, evening time slots and do it in such a way as to not be inviolation of anti-trust in anyway.
All of this were part of right now, originated in the 1980s and early 1990s and the big east, simply wanted no part of it, and only reluctantly and minimally got involved.