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But what share/total eyeballs watch Uconn versus OK? Both on a local and national basis? I think they get more total eyeballs than Uconn on a consistent basis. And that is what he probably means.
Yes, and for advertising based TV, eyeballs are what matter. But for cable networks, household subscribers matter, and a higher fraction of Connecticut households will pay for cable than Oklahoma households. Even including a national audience, it's possible UConn might bring more to a cable network than Oklahoma. (Not saying it's so, but it's possible.)
The trouble is the B12 is a long way from having a conference network.