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My memory is Swiss cheese and hit or miss so maybe I'm remembering wrong. Wasn't there essentially just one bidder for our product (NBCSN?)? ESPN had the right to match it and since the initial bid was so low, that's how ESPN got it for pennies. The one good thing we got that factors into this argument was that the initial bidder was going to televise every FB game (or maybe it was FB & BB), so ESPN had to match that too. So we are on TV all the time and getting great exposure but getting pennies on the dollar.
Now someone correct what I've remembered incorrectly.
You're memory is better than you give yourself credit for.
Basically Marinatto screwed us with the TV deal that Aresco inherited. It said that ESPN had the right to match any outside bid. NBCSN gave us a lowball bid, ESPN matched it and here we are.