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But UCLA is still considered a notch down from UNC/UK. And basically in the same zone as Duke or Kansas. Mostly because titles don't mean everything. Titles make the headlines, but consistent deep runs sell the tickets and keep the gravy train rolling.
UK and NC have 7 or 8 championships apiece. And both have won recently.
UCLA hasn't won in 20+ years. They won a string of them in the 1970s. That was 40-odd years ago.
This has EVERYTHING to do with the relative standing of these 2 programs compared to UCLA, not their deep runs.
But their MANY national championships AND their RECENT national championships and overall success.