Being from the Midwest I dont' know much about UMass but it seems like a state flagship school in a highly populated state would be much more valuable. Heck in the whole country there are not that many state flagship schools who are not in a power conference and most of those are in low population states like Wyoming, Montana, Idaho, North Dakota, South Dakota, New Mexico. There is also a concentration in the NE with schools like UConn, UMass, Rutgers(for now), Delaware, New Hampshire, Vermont, and NY. Clearly UConn has teh best AD in that list by a wide margin. Those states dont' have the population issue that the mountain states do but for some reason they are not in power conferences and in some cases are in mid major conferences and leagues. Why is it that there are so many NE state flagship schools with mid major athletic departments? Is it just another situation where people in the NE dont' care about college football? $? No talent in Vermont, New Hampshire, and Delaware? Is high school football popular up there?